Destination Management (Tourism Group)

Paper Code: 
DBTM 605 B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective :

  1. To educate students about the Destination/Circuit development & Management

 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper code

Paper title

DBTM 605 B

 

Destination Management

 (Theory)

CO 236  Analyze various destination, their phase of development and management.

CO 237 Evaluate destination planning, development criteria and process.

CO 238 Examine specific destination like Goa & Kerala and its PESTAL Analysis. Tourism circuits and tourism regulation

CO 239 Describe the various tourism circuits of Rajasthan, Punjab and Uttar Pradesh.

CO 240 Analyze the various Tourism Regulation & Legislation in India

 

 

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 

Tourism Destination: Definition & Concepts. Destination Life Cycle - Initiation, Growth and development of a destination.
Typologies of Destination (Tourism) - Heritage and cultural destinations, Tourist city, Urban & Rural areas, Resorts, Coastal areas, Protected areas. Introduction to important tourist circuits – Golden triangle, Green triangle, southern triangle

12.00
Unit II: 

Planning and development of a destination – Potential analysis, Cost –Benefit analysis, Environmental screening, Carrying Capacity, Environmental monitoring.
Need for Planned Development, Planning Process.

12.00
Unit III: 

Case Study of Kerela (Gods Own Country) and Goa (Go Goa): Introduction, natural, historical, cultural places of attraction at Kerela & Goa, famous attractions at Kerela and Goa, Revenue & cost, Tourism benefits, destination Marketing, rewards & recognition etc.

12.00
Unit IV: 

Destinations and All the Circuits in Rajasthan (Ajmer-Pushkar-Merta-Nagaur Circuit, Alwar-Bharatpur-Sawai Madhopur Circuit, Bundi-Jhalwar-kota Circuit, Dungarpur-Bunswara Circuit, jodhpur-Jaisalmer-bikaner-barmer Circuit, Mount Abu-Ranakpur Circuit, Udaipur-Rajasmad-Chittorgarh Circuit),
Punjab (Amritsar - Ram Tirath - Sarai Amanat Khan -Wagha Border – Amritsar circuit, Amritsar - Dera Baba Nanak -Qadian-Kala naur-Gurdaspur-Pathankot circuit, Amritsar-Tarn Taran-Hari-Ke-Pattan - Goindwal Sahib - Sultanpur Lodhi - Kapurthala( Kanjli lake) –Jalandhar circuit, Amritsar - Baba Bakala - Kartarpur – Jalandhar circuit, Chandigarh, Ropar (Rup Nagar), Anandpur Sahib, Bhakra - Nangal, Ropar, Chandigarh circuit, Ludhiana - Moga - Ferozepur - Bhatinda - Malout - Muktsar-Faridkot circuit, Patiala-Nabha- Malerkotla - Ludhiana - Fatehgarh Sahib – Chandigarh circuit, Jalandhar-Hoshiarpur, either back to Jalandhar or Ropar-Chandigarh circuit)
Uttar Pradesh (Buddhist Circuit, Bundelkhand Circuit, Braj Circuit, Awadh Circuit, Vindhya-Varanasi Circuit, Wild Life-Eco tourism Circuit)

12.00
Unit V: 

Tourism Regulation & Legislation in India- Passport, Visa, currency regulation, health requirements, Special permits and Antiquities.

Essential Readings: 

International Tourism Management A.K.Bhatia
Tourism Development and Resource conservation Jagmohan Negi
Tourism Development :Principles and Practices Bhatia

References: 

Development of Tourism in India Nafees Khan
Environmental challenges towards Tourism V Dhulasi Birundha
Handbook of Environmental guidelines for Indian Tourism. Ratandeep Singh
Heritage Management Swarnakamal Bhowmik

Academic Year: 
2022-2023
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