Business Research (Theory)

Paper Code: 
24CBTM301
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to develop proficiency in crafting robust research methodologies, adeptly gathering and organizing data, and employing advanced analytical techniques to derive meaningful insights.

 

Course Outcomes: 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24CBTM301

Business Research (Theory)

CO91: Explore the concept of research, its classification research procedure.

CO92: Formulate research problem and hypothesis & create well- structured research design for a research problem.

CO93: Recommend the different sampling techniques.

CO94: Select data collection tools and determines scales for data collection.

CO95: Specify the techniques of descriptive statistical analysis.

CO96: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive sessions, Case Study Discussion, Tutorials, Reading assignments

 

Learning activities for the students:

Self learning assignments, Classroom Presentations, Project tasks

 

Continuous Assessment Test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects
 

 

12.00
Unit I: 

Nature & Scope of Business Research                                                                       Definition and concept of research, Objectives of research, Importance of research. Types of

Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual

vs Empirical, Historical, Longitudinal Research. Research Approaches, Research Process.

 

12.00
Unit II: 

Research Design, Hypothesis and Variables                                                             Research Design: Meaning, Need and Characteristics of a good research design. Types of Research

Design, Identification of a Research problem. Selection of a Research problem.

Hypothesis: Purpose, Characteristics, Types and criteria of hypothesis, Process of Hypothesis Testing.

Variables: Meaning and Concept, Types of variables.

 

12.00
Unit III: 

Sampling                                                                                                                     Meaning of Census and Sample. Characteristics of a good Sample, Need for Sample, Methods of

Sampling- Random Sampling Methods- Simple Random Sampling, Stratified Sampling, Systematic

 Sampling and Multi-stage Sampling. Non-Random Sampling- Judgment or Purposive Sampling,

Convenience Sampling, Cluster Sampling and Sequential Sampling.

 

12.00
Unit IV: 

Data Collection, Measurement & Scaling                                                                Data Collection: Data gathering instruments: Collection of Data, Primary and Secondary Data,

Methods of collecting data, Sources of Secondary Data Measurement & Scaling: Primary

scales of Measurement -Nominal, Ordinal, Interval & Ratio. Scaling techniques-paired comparison,

 rank order, constant sum, semantic differential, itemized ratings, Likert Scale; Questionnaire-form & design

                                                                

 

12.00
Unit V: 

Measures of Central Value and Dispersion                                                              Measures of Central Value: Characteristics of an ideal measure- mean median, mode, Merits, Limitations

and Suitability of averages. Relationship between averages.

Measures of Dispersion: Meaning and Significance. Absolute and Relative measures of dispersion –

Range, Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of Variation

 

Essential Readings: 
  1. Bhattacharyya, D. K. (2006). Research methodology. Excel Books India.
  2. Flick, U. (2015). Introducing research methodology: A beginner's guide to doing a research project. Sage.
  3. Goddard, W., & Melville, S. (2004). Research methodology: An introduction. Juta and Company Ltd.
  4. Gupta, A., & Gupta, N. (2022). Research methodology. SBPD Publications.
  5. Kothari, C. R. (2021). Research methodology: Methods and techniques. New Age International.
  6. Panneerselvam, R. (2014). Research methodology. PHI Learning Pvt. Ltd.

 

References: 

Suggested Readings:

  1. Chawala and Sondhi (2016). “Research Methodology: Concepts and Cases”
  2. D.R. Cooper and S. P. Schindler, Business Research Methods, Tata McGraw Hill
  3. Dangi, H., Dewan, S., “Business research methods”, Cengage Learning India Private Ltd., 2017.
  4. Deepak Chawla, Neena Sondhi  (2016). Research Methodology: Concepts And Cases, 2nd Edition, Vikas Publishing House
  5.  G. C. Beri, “Marketing Research”, McGraw Hill Education.
  6.  I. Levin & D.S. Rubin, “Statistics for Management”, Pearson Education, 2017.
  7. N. Malhotra (2019). “Marketing Research : An Applied Orientation”, 7 th Edition.
  8. Pandey, P., & Pandey, M. M. (2021). Research methodology tools and techniques. Bridge Center.
  9.  R. Kumar, “Research Methodology: A step by step guide for Beginners”, Pearson. Education.
  10. R. Nargundkar, “Marketing Research: Text and Cases”, McGraw Hill Education, 2017.
  11. Ranjit Kumar (2015) Research Methodology, 4th Edition, sage

 

 

E-resources

  1. https://www.udemy.com/share/101w7c/
  2. https://www.coursera.org/learn/research-methodologies
  3. https://youtu.be/fGqQ88LGAFA?si=dLYZg0KGtEYFvEnO

 

Academic Year: 
2024-2025
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