Business Policy and Strategy

Paper Code: 
CBTM 601
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

  1. Course would enable the students to understand the principles of strategy.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CBTM 601

 

Business Policy and Strategy

(Theory)

 

CO 165  Students will be able to learn various perspectives and concepts in the field of strategic management.

CO 166 Enable the students to understand the principles of strategy.

CO 167 Formulation, implementation and control in organizations.

CO 168 Help students to develop skills for applying concepts to the solution of business problems.

CO 169 Help students to master the analytical tools of strategic management.

CO 170 Students will be able to understand the formulation of strategies for business purpose.

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching

 

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 

Nature & importance of business policy & strategy: Concept and levels of Strategy- corporate, business & functional level, process of strategic management.

 Company’s vision and mission: Strategic intent ,vision ,mission, objectives, criteria for evaluating a mission statement

 

12.00
Unit II: 

Environmental Analysis & Diagnosis: Analysis of company’s internal and external environmental and their impact on organizations policy and strategy, Porter’s 5 Forces model for Industry analysis, SWOT analysis. Organization’s capabilities concept and Porter’s Value Chain Analysis,

12.00
Unit III: 

Formulation of competitive strategies: Michael E. Porter’s generic competitive strategies, implementing competitive strategies- offensive & defensive moves, Core Competence concept.
Corporate Strategies: Introduction to strategies of growth, stability and retrenchment. Types of growth strategies – concentrated growth, cooperation, integration, diversification, international expansion, business and renewal strategies – retrenchment and turnaround.

12.00
Unit IV: 

Choice of Strategy: Choice process, factors affecting choice of strategy, Strategic gap analysis, portfolio analysis – BCG, GE, Ansoff’s product market evolution matrix, Business and functional level strategies.

12.00
Unit V: 

Strategic Implementation, evaluation and control: Key Issues and Aspects of Strategic Implementation, Control process, Elements of Control: Feed Forward Control, Concurrent Control, Feedback Control, techniques of control.

Essential Readings: 

1. J.A. Pearce & R.B. Robinson : Strategic Management formulation implementation and control, TMH
2. Arthur A. Thompson Jr. & A.J Strickland III : Crafting and executing strategy, TMH
3. Gerry Johnson &Kevan Scholes, Exploring corporate strategies, PHI
4. UpendraKachru: Strategic Management, Excel books
5. Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts
and Cases, McGraw-Hill Companies
6. Lawrence R. Jauch& William F. Glueck: Business Policy and Strategic
Management (Mcgraw Hill Series in Management)

Academic Year: 
2022-2023
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