Business Communication English (Theory)

Paper Code: 
24AENG100
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to impart the skills of writing, comprehension and communication in the business field.

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

 

24ABBA 100

 

 

Business Communication: English

(Theory)

CO7: Identify and compare various channels of communication used in business.

CO8: Examine the effectiveness of communication process and different barriers to communication.

CO9: Analyze the forms of business letters, memos, circulars, and reports.

CO10: Assess different formats of resume writing to highlight individual's qualifications, skills, and experiences.

CO11: Compare and contrast the tone, style, and language used in various forms of report writing.

CO12: Contribute effectively in course-specific interaction.

Approach in

teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments

 

Learning activities

for the students:

Self-learning assignments, Effective

questions, Giving tasks

Class test, Semester end examinations, Quiz, Solving  problems in tutorials, Assignments, Presentation, Individual and group projects

 

6.00
Unit I: 

Business Communication                                                                                          

Concept, Definitions, Features, Need and Importance, Process and Elements of Communication, Barriers to Communication

 

6.00
Unit II: 

Modes and Types of communication                                                                      

Oral and Written, Audio-Visual, Formal and Informal Communication, Horizontal and Vertical Communication, Diagonal, Internal and External Communication;

Modes of Quick Transmission of Messages: Fax, Mobile Phone, E-mail, Teleconferencing, Video conferencing, Internet

 

6.00
Unit III: 

Business Letters                                                                                                     

Essentials of Good Business Letters, Functions of Business Letters, Format of Business Letter (Block, Modified, Semi-block), Layout of Business Letter, Planning the Letter; Kinds of Business Letters: Letter of Enquiry, Quotation, Orders, Advice, Trade Reference, Sales, Letter to Banks and Insurance Companies, Letter of Introduction, Complaints and Claims, Dunning Letter

 

6.00
Unit IV: 

Resume Writing                                                                                                       

Essential Elements of Resume, Resume Writing Tips, Formats of Resume (Chronological, Functional, Combination), Cover letter, Sample Resume; Communication within the organization: Circular, Memos, Notice, Agenda, Minutes

 

6.00
Unit V: 

Report Writing                                                                                                          

Meaning, Importance, Types of Reports, Characteristics of a Good Report, Steps for Preparing a Report, Sequence of Report Writing, Sample Reports

 

Essential Readings: 
  1. Business Correspondence and Reporting, The Institute of Chartered Accountants of India (ICAI)
  2.  Dulek R.E. & J.S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
  3. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur
  4. Sinha K.K., Fundamentals of Business Communication, Taxmann

 

Academic Year: