Course Objectives:
This course will enable the students to impart the skills of writing, comprehension and communication in the business field.
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24ABBA 100
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Business Communication: English (Theory) |
CO7: Identify and compare various channels of communication used in business. CO8: Examine the effectiveness of communication process and different barriers to communication. CO9: Analyze the forms of business letters, memos, circulars, and reports. CO10: Assess different formats of resume writing to highlight individual's qualifications, skills, and experiences. CO11: Compare and contrast the tone, style, and language used in various forms of report writing. CO12: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive Hours, Discussion, Tutorials, Reading assignments
Learning activities for the students: Self-learning assignments, Effective questions, Giving tasks |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Business Communication
Concept, Definitions, Features, Need and Importance, Process and Elements of Communication, Barriers to Communication
Modes and Types of communication
Oral and Written, Audio-Visual, Formal and Informal Communication, Horizontal and Vertical Communication, Diagonal, Internal and External Communication;
Modes of Quick Transmission of Messages: Fax, Mobile Phone, E-mail, Teleconferencing, Video conferencing, Internet
Business Letters
Essentials of Good Business Letters, Functions of Business Letters, Format of Business Letter (Block, Modified, Semi-block), Layout of Business Letter, Planning the Letter; Kinds of Business Letters: Letter of Enquiry, Quotation, Orders, Advice, Trade Reference, Sales, Letter to Banks and Insurance Companies, Letter of Introduction, Complaints and Claims, Dunning Letter
Resume Writing
Essential Elements of Resume, Resume Writing Tips, Formats of Resume (Chronological, Functional, Combination), Cover letter, Sample Resume; Communication within the organization: Circular, Memos, Notice, Agenda, Minutes
Report Writing
Meaning, Importance, Types of Reports, Characteristics of a Good Report, Steps for Preparing a Report, Sequence of Report Writing, Sample Reports
E-Resources